California residents may opt out of the sale or sharing of their personal information at any time.
Ruleward (“we”, “us”, or “our”) operates ruleward.com and related services (the “Service”). Our principal place of business is located at 1300 Pennsylvania Avenue NW, Suite 700, Washington, DC 20004.
We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, with specific disclosures required by the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), effective January 1, 2023.
For privacy inquiries, contact us at:
Email: [email protected]
Postal: Privacy Team, Ruleward, 1300 Pennsylvania Avenue NW, Suite 700, Washington, DC 20004
In the past 12 months, we have collected the following categories of personal information as defined by the CCPA:
| CCPA Category | Examples | Collected? | Sources |
|---|---|---|---|
| A. Identifiers | Name, email address, IP address, account name | Yes | You directly; automatically |
| B. Personal Records (Cal. Civ. Code § 1798.80) | Name, address, telephone number | Yes | You directly |
| C. Protected Classifications | Age, race, gender (if voluntarily provided) | Limited | You directly (optional) |
| D. Commercial Information | Products/services purchased, preferences | Yes | You directly; transactions |
| E. Biometric Information | Fingerprints, face/voice recognition data | No | — |
| F. Internet / Electronic Activity | Browsing history on our site, interaction with content | Yes | Automatically via cookies/analytics |
| G. Geolocation Data | Physical location derived from IP address (city/country level) | Yes (approximate) | Automatically |
| H. Sensory Data | Audio (call recordings if applicable) | Only if you contact us by phone | You directly (if applicable) |
| I. Professional / Employment Info | Job title, employer, professional background | Only if voluntarily provided | You directly |
| J. Education Information | Education history not covered by FERPA | No | — |
| K. Inferences | Profile reflecting preferences and behavior | Yes (for personalisation) | Derived from categories above |
| L. Sensitive Personal Information | Account log-in + password (security credentials) | Yes (credentials only) | You directly (account creation) |
We collect and use personal information for the following business and commercial purposes:
In the past 12 months, we have disclosed the following categories of personal information to service providers and contractors for business purposes:
| PI Category | Sold? | Shared for Cross-Context Behavioural Advertising? | Third-Party Recipients |
|---|---|---|---|
| Identifiers (A) | No | Yes (cookie IDs, IP) | Analytics, ad networks |
| Internet / Electronic Activity (F) | No | Yes (browsing behaviour) | Analytics, ad networks |
| Inferences (K) | No | Yes (interest segments) | Ad platforms |
| All other categories | No | No | — |
California residents have the right to opt out of the sale or sharing of their personal information at any time. To exercise this right:
We collect only the following sensitive personal information (SPI) and use it solely for the purposes of providing our services:
We do not use or disclose sensitive personal information for purposes beyond those necessary to provide the Service. Contact us at [email protected] to limit our use of sensitive personal information.
If you are a California resident, you have the following rights under the CCPA/CPRA:
Request disclosure of the categories and specific pieces of personal information we have collected about you, sources, business/commercial purposes, and third parties with whom we share it. You may request this up to twice per 12-month period.
Request deletion of personal information we have collected, subject to certain exceptions (completing a transaction, security, legal obligations, free speech, research).
Direct us not to sell or share your personal information with third parties for cross-context behavioural advertising.
We will not discriminate against you for exercising your CCPA rights.
Request correction of inaccurate personal information we maintain about you.
Direct us to limit our use and disclosure of sensitive personal information to what is necessary to perform the services you request.
California residents may submit requests by:
To protect your information, we must verify your identity before fulfilling a request. We will ask you to provide information that matches what we have on file. We will not use information provided for verification beyond that purpose.
Authorised agents: You may designate an authorised agent to make a CCPA request on your behalf. We may require written proof of authorisation and may verify your identity directly.
We will acknowledge your request within 10 business days and respond within 45 calendar days. If we need more time, we will notify you and may extend the response period by an additional 45 days.
We retain personal information for as long as necessary to fulfil the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.
| Category | Retention Period |
|---|---|
| Account / identity data | Duration of account + 2 years after closure |
| Transaction / purchase history | 7 years (tax/legal compliance) |
| Customer support records | 3 years from last interaction |
| Marketing consent / opt-out records | Indefinitely (to honour your preference) |
| Analytics / usage data | 26 months |
| Security / fraud logs | 12 months |
We implement reasonable and appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including encryption in transit (TLS) and at rest, access controls, and employee training. No system is 100% secure; please use strong passwords and notify us promptly of suspected unauthorized access.
We do not knowingly collect personal information from consumers under 16 years of age. If you believe we have collected personal information from a minor under 16, please contact us at [email protected] and we will delete it promptly.
Residents of other U.S. states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, Texas, and others) may have similar rights. For more information about your state-specific rights, please contact us at [email protected].
We and our partners use cookies, web beacons, pixels, and similar tracking technologies to collect internet/electronic activity data. You may opt out by using our cookie settings or enabling the Global Privacy Control (GPC) in your browser. See our Cookie Policy for full details.
We may update this Privacy Policy as required by changes in law or our practices. When we make material changes, we will update the “Last updated” date and provide appropriate notice. We encourage you to review this policy periodically.
For questions, concerns, or to exercise your privacy rights: